Isaac Payne

Isaac is a co-founder of Moth Light Marketing. He has 5+ years of experience with content marketing, and has worked with clients in dozens of niches. He lives in Western New York, but hails from Pennsylvania. He graduated from the University of Pittsburgh at Bradford with Bachelor degrees in English and Writing. When he’s not thinking about content marketing strategies, he’s reading sci-fi or playing Magic.
PPC Advertising vs. SEO for Manufacturing Growth

PPC Advertising vs. SEO for Manufacturing Growth

In the manufacturing world, building a strong online presence can feel like trying to machine a part without the right blueprint. You know digital visibility is important, but it’s hard to know where to start—and even harder to know what’s worth the investment. For...

Quick Guide to SEO for Manufacturers

Quick Guide to SEO for Manufacturers

Twenty years ago, manufacturing was about long sales cycles, word-of-mouth relationships, and real-world credibility. But in today’s market, that’s not enough. Decision-makers start their search online—even for highly specialized parts and services. That’s why Search...

4 Tips to Boost Your Content Marketing for B2B

4 Tips to Boost Your Content Marketing for B2B

B2B content marketing isn’t about churning out random blog posts and hoping something sticks.  It’s about creating a strategy that aligns with how your customers research, evaluate, and make decisions. In this post, we’ll break down four practical tips that will...

Building a Landing Page vs Website

Building a Landing Page vs Website

Everybody talks about how websites are crucial for running a business, large or small. After all, your website is an expression of your brand, and it’s where you can engage customers, provide information, offer services, etc. But, once you start running advertising...